Saudi Aramco

JOUD – Trailer


A 1-hour feature documentary film produced entirely in the Kingdom of Saudi Arabia, JOUD uses an experimental story structure derived from a pre-Islamic form of poetry, the Qasida : “an ancient poem for modern times”.

Filmed entirely within the Kingdom, the film journeys deep within the soul and fabric of an experience often hidden to the outside world.

Our hand-picked creative team filmed on location for 6 months, working with local cast and crew.

An epic feature-length cinema documentary about Saudi Arabia.

The aim is to open the eyes of audiences to the Kingdom’s breath-taking diversity of peoples and landscapes. It is shown in a huge cinema screen at Ithra and was launched at the Cannes film festival.