Stay Different


This film encapsulates the essence of the brand and its unique portfolio of hotels and resorts. Our aim was to position Jumeirah as one of the world’s leading luxury brands. We gave the film an in-built confidence that made the idea credible and unmistakeable. Ultimately, the film is about highlighting the very best in terms of the hotels, décor, food and, amenities, but it is also about those moments of surprise which come through the personal service Jumeirah people provide.

This film was designed to convey the high standards, personal service, and luxury that Jumeirah stands for, and reflected by their brand motto: Stay Different. Watch the Arabic version.