Tetra Pak is the world’s largest manufacturer of cartons to the food and drinks industry. Our aim was to produce an attention grabbing and highly memorable brand film that would confidently portray Tetra Pak as having a unique manufacturing and design capability – underpinned by an innovative, manufacturing technology. Producers of packaging for the ambient food and drink industry, we set out to capture the company’s ‘inner soul’ and reflect the passion that its very own employees and consumers have for the business across the world.

Using the sound of its manufacturing machines as the inspiration for a distinctive, specially composed soundtrack, the promotional film was an arresting and highly visual way of grabbing the attention of customers at the world’s largest trade fair at Anugha in Germany.