Network Rail

Lifesaving Rules – Electrification

 
 

Using an X-ray graphic style, we recreated situations based on real accidents suffered by Network Rail employees, showing the impact of various severe injuries suffered in working environments familiar to Network Rail employees.

For this project we took the unusual approach of creating 6 “radio plays”, each bringing to life a specific safety rule. Each was then illustrated by a minimal x-ray visualisation of the kind of injuries that a victim might incur in an accident.

Sonically, we approached each film differently, deciding on the most appropriate creative approach – either a monologue, an interview or a full dramatization. For the dramatized scenarios, we used binaural audio to create a more immersive experience for the viewer.

Binaural recording is a method of recording sound that uses two microphones, arranged with the intent to create a 3-D stereo sound sensation for the listener. So, we placed the viewer right in the heart of the action, enhancing their understanding, heightening their emotional response and helping to place false memories in their heads.

The films were toured around the country – staff members were given the opportunity to watch the films with headphones on to take advantage of the full binaural experience. The response was exceptional.

All the videos – one a month – were included in a video newsletter – Front Line Focus (FLF). Within Network Rails company standards, FLF is mandated for use within the maintenance team, so every employee working in maintenance has watched each of the videos.

New York Festivals:
GOLD - Animation
GOLD - Internal Use

EVCOM Screen Awards:
GRAND PRIX!
GOLD - Script
SILVER - Health & Safety
SILVER - Animation, VFX & Graphics

The Cannes Corporate Media & TV Awards:
SILVER - Internal Communications