The film was designed to introduce a competition around their partnership with Rainforest Alliance (all McDonalds coffee is Rainforest Alliance Certified).  Crew Members win a trip to Costa Rica to stay on a Rainforest Alliance coffee plantation and see how the organisation is teaching coffee growers sustainable farming methods.

An important part of the brief was to integrate very poor existing footage in to a coherent high quality film.

McDonalds wanted a short, entertaining film to play at their AGM for key franchisees.