Key Days 1


We were asked to produce a regular series of Matthew Key briefings (6 each year), to be distributed over intraview, the O2 intranet channel.  These had to increase Matthew’s visibility, his accessibility, and help him communicate his key strategic priorities.

Our cameras followed Matthew Key around for the day and went wherever he went, whether to meetings, conferences, or to the

When Matthew Key became the new Chief Executive at Telefónica O2 Europe he was well-known within the UK business but much less so in the other countries.