Our solution was to bring actors into a studio in front of a back projection screen and improvise around themes of journey experience.
The end result is a very authentic take on what passenger experience should be like in 2027. The clients were over the moon with the result.
HS2 wanted to make an interview based film, talking to passengers who had just got off one of the first HS2 journeys. The slight problem with that brief was that HS2 won’t be completed until 2027, so there are no trains, no stations, no track and certainly no passengers.