We were asked to produce a global film to announce the PwC Spark platform in a very short timeframe. It needed to celebrate the launch, showcase what Spark could enable, and demonstrate how connectedness could help drive success. We decided to use that connectedness ourselves, and in just four days shot 90 PwC people in 25 countries using Skype. We then wove together this lively, innovative film that sits on Spark’s landing page, and has been used on many other channels to launch the tool and drive adoption.

A short user-generated film made to launch PwC's Spark initiative - a social media platform going out to all 170,000 partners and staff worldwide.