We needed to tell the story of how Qatargas has become the world’s leading supplier of Liquefied Natural Gas (LNG). As a relatively young company the film shows how Qatargas is a key supplier of energy to many countries around the world. This corporate image film was made so people could feel a sense of pride and emotion about what has been achieved since Qatargas was created in 1984.
We conveyed the scale of the enterprise and the level of collaboration involved. An important part of this was to emphasise the way the company brings benefits to customers and to society right across the world. The result was an inspirational documentary film featuring interviews with a number of key personnel based in Qatar and other countries across the world – including the then-Deputy Prime Minister and Minister for Energy, His Excellency Abdulla Bin Hamad Al-Attiyah.
The primary audience was customers, VIPs, and visitors to Qatargas’ production facilities at Ras Laffan. Beyond this, the film was used to support presentations for potential customers around the world and shown on the Company web site (using different edit lengths). The film was also shown to all employees – making them feel proud of working for such a world-leading company.
The film was officially premiered on the big screen at a major Inauguration event in Qatar and has become hugely successful for the Company. The TVCs are still being screened on Al-Jazeera, CNN, CNBC, and other satellite TV stations across the Middle East.