Their primary objective was to inspire their employees and give them the sense of being part of a collective enterprise. Beyond that the film also pays a role of informing people outside the business about what Rexam do. Set against a specially created sound track made up mainly of sounds taken from the Rexam factory and places around the grounds we see machinery making tinned drinks cans and the people that work on the factory floor, in the offices and on the security gate.
Rexam had been through many changes, now only wanting to focus on beverage cans. With their new slogan ‘To be the best beverage can maker in the world’ they wanted a film to bring this new, exciting vision to life and to communicate it to their staff (factory) and stakeholders.