Tideway

Rightway

 
 

The RightWay Approach has been developed as the golden thread of health, safety and wellbeing running throughout Tideway, reminding everyone that, no matter where they work in Tideway, they each have a responsibility to keep themselves and others safe and well.

We developed a fun and inventive creative approach for this film to surprise and engage the audience.  We feature a cross-section of Tideway people wearing their normal work clothes, and shoot them from above on the floor of a large studio space using the ‘stop-motion’ technique.  Using this technique allows us to show Tideway people demonstrating ‘doing things the RightWay’ when it comes to health, wellbeing, and safety – but in a stylized and playful way.