We created a film animation and treated it as a comic book. The scenes and people that were displayed and illustrated in the animation, where actual roads, locations and accurate reflection of the Saudi culture. We wanted the target audience to relate to it from a cultural aspect. The animation was divided into 4 different chapters, each presenting an important element that one shouldn’t ignore while driving: Wearing your seat belt, put your child in the child seat, don’t use your phone while driving and don’t speed.
We were commissioned to produce this film for SABIC in order to create an awareness campaign for their employees in regards to safe driving. They wanted to emphasize on 4 important elements that drivers tend to ignore in Saudi which has been the reason behind the high rate of accidents and death casualties.