A film to help launch Amgen’s ‘Mirror’s’ campaign and messaging. The campaign sets out to match activities in the lab with those in the real world, the aim being to reflect the fact that patients are never far from the minds of the scientists.
This film brings to life Amgen’s oncology narrative told simultaneously from two angles, interlinking the story of a scientist with the story of a patient.
We meet Emily who was diagnosed with Stage IV lung cancer and the impact this had on her life and family. Running parallel is the story of Victor, the scientist talking about the ground-breaking work they’re doing to win the battle against cancer. The end-result is a film that takes the viewer on a journey in an authentic, heartfelt, emotional and human way.