This film is all about selling a very broad level of expertise and innovation across the many different sectors Siemens operates in. The film plays in two parts, which can either be played together or split to form the beginning or end of a sales presentation. This first part is thought-provoking and it’s aim is getting the viewer thinking about the future. Siemens wanted to show how it was contributing to solutions to some of the world’s biggest problems. Using a child to ask deep and thought-provoking questions about these problems gave a truly global and big-picture.
Looked at through the eyes of a child, this film asks tough questions about our future.