AstraZeneca

Sunny’s Miracle (Cutdown)

 
 

This patient story was to focus on Fasenra’s (biologic Benralizimab) potential to treat other conditions and disease’s other than Severe Asthma. Sunny suffers from hypereosinophilic syndrome.

The key with this film was emotion. We wanted those that work in the labs, in AstraZeneca offices within sales and ops etc to be reminded of why they do what they do and also the positive effect and change these drugs have on people’s lives.