De Beers

Sustainability Report 2017


To make the story resonate with De Beers’ audiences, it was a human story. Showing footage of people embodying or experiencing the different elements of Building Forever – employees working in or around the mines, in sorting rooms, in cutting & polishing factories, in retail stores, as well as people in the local communities around De Beers’ operations made it feel real.

This film was made to feel beautiful and emotive.