Telefonica wanted a film to promote the Talentum programme of recruiting thousands of young people within their European business.

The film was aimed at Management and below as a call to arms to embrace and promote the programme for the long term and get more young people recruited through internships, business start-ups and graduate recruitment.

Using the a map of Europe shot from above we used stop frame animation with pop up props such as mobile devises, still imagery and live action contributions from existing young talent throughout the European business giving short sound-bites and endorsements.

The films simplicity and effectiveness received positive feedback from the client and audience alike and numerous language versions were created.