The app itself was quite tech-heavy in its functionality, so we aimed to keep our creative approach simple in order to communicate the key messages in a concise and clear way.

Featuring stylish graphics and captions to support the silent drama being played out, it was highly successful in broadcasting TUGo to an internal management audience and helping them understand the ‘TUGo experience’.

We made this short film to show the new features of Telefónica’s innovative TUGo app – a platform that allows users to access their data across a range of different devices wherever they are.