Lloyds commissioned us to produce an inspiring, high-impact film to show the progress of The Great Debate initiative since its launch in July, celebrating the initiative’s success in an energetic, all-encompassing manner.
We felt it important that we distil the script outlining the Great Debate’s journey to a series of key elements that work as on-screen captions within the event’s multi-screen framework. These were designed to feel like a conversation with the audience pulling out the key messages and highlights.
By building the text and imagery into the framework we were able to create a sense of movement and development in a well-considered way, rather than create a scattergun feel that would otherwise feel loose and disorganised.
The Lloyds Bank Brand Builder and Leaders conferences took place in November 2014, with the Brand Builder conference first on the 4th.