Who are you going to stay safe for?


We produced a number of films for UK Power Networks (many of which like this one, won awards) for their ongoing safety campaign Stay Safe. After a couple of years the campaign needed a fresh angle and this film was produced to articulate the new message Who are you going to Stay Safe for?
We had already killed and maimed a number of actors and we wanted to play here with the expectation that bad things always happen in safety films. Getting people to think about that and then reminding them of their loved ones and why it is so important to look after themselves struck a major chord within the organisation.