University of Cambridge

Plant Science

 
 

The purpose of the film was to encourage students aged 16 to 21 to aspire to a career as plant scientists. We adopted a radical and disruptive approach towards the 90 second promotional film to grab the young audience’s attention from the first frame. We captured stills to create a concise and punchy film with a stylised ‘flip book’ effect which – with the help of a young and engaging voiceover – takes us on an incredible journey from the molecular level of a plant to Earth from space!

University of Cambridge required an inspiring short film built around an aim to motivate people to take on biology as a subject.