Each of the two films highlight the specific benefits of the particular product concerned, portraying CBQ as a bank which is reputable and trustworthy, as well as bold and innovative.
The videos are lively, engaging and vibrant. Driven by short, cleverly scripted on-screen captions and an impactful music track, they complement each another and combine to create a buzz around the new campaign and associated product launches.
In order to make an impact – particularly on third party sites, where so many other films can be seen too – these films fight and ‘shout out’ and stand apart from the conventional style of corporate film. The animation style itself is highly visual, contemporary and immediately different to what he audience will be expecting to see.
We produced 2 short films to promote CBQ’s Vehicle and Personal Loans summer campaign.