The online community was created by the BIG Lottery Fund to make it easy for hundreds of people across the nation to come together and share ideas regardless of their geographic location. To launch this initiative, The Edge was commissioned to produce a fun and engaging animation which explains how the online community will work and the different ways that it will be able to help the people who need it. The film conveys its message clearly with the help of an upbeat voice-over.
Every year, the BIG Lottery Fund supports hundreds of projects across the United Kingdom. To this end, they have created an online community composed of the people who take part in these projects.