HAVAS Just:: has a long tradition of charitable support and this is further encouraged by their latest campaign with charity Campaign to End Loneliness. They believe that people of all ages need connections that matter. There are nine million lonely people in the UK and four million of them are older people. Many older people find constant loneliness hardest to overcome. They lack the friendship and support we all need. Working to inspire organisations and people to do more to tackle loneliness they ensure that those most at risk of loneliness are reached and supported. In today’s society, the majority of people are plugged into their phones. This means the simple things we could be doing to tackle loneliness such as smiling at someone or saying ‘hello’ are not happening. Our opportunities to make connections are slowly eroded as loneliness increases. We had to remind people of how important these simple moments are and how we must value them. We used comedy and laughter in the film to disrupt, disarm and bring people together.
HAVAS Just:: works with the brightest and best companies to create powerful conversations that improve health and change lives. With projects that make people think, they constantly look for new ideas challenging themselves and their clients to deliver exceptional campaigns helping to make a difference in health communications.