Emirates Steel

Shaping the Future


This brand film for Emirates Steel tells the story of the company and their role in the development of Abu Dhabi in the construction, oil & gas and shipping industries. We set out to demonstrate the role of Emirates Steel in diversifying the economy of Abu Dhabi – with particular focus on UAE Vision 2021 – and their commitment to not only maintaining, but raising the highest standards of service to staff and customers alike.

Since its formation in 1998, Emirates Steel has been the only integrated steel plant in the UAE. As an integral part of SENAAT, the UAE’s largest industrial organisation, Emirates Steel are a leading supplier in the region
of a wide range of high quality steel products.