Network Rail

Hit or Miss


Track worker safety is a major issue for Network Rail. As a key element of their wider Safety 365 campaign, the ‘Hit or Miss’ initiative was aimed at eliminating fatalities and serious injuries’. Our film was designed to support this: attacking complacency; getting staff to stay alert; think about the wider impact of their actions and above all, not use their mobiles on track!  Its efficacy saw it become an industry-wide communication piece driven by demand, winning one Gold, one Silver and two Bronze awards at the IVCA.

The Safety 365 campaign was a wide-ranging safety drive designed to raise awareness of health & safety issues across Network Rail’s entire workforce.