We live in an age where people ask ‘isn’t everyday International Men’s Day?’ Yet we also live in an age where we fight for diversity and inclusion. IMD is a day of opportunity. Opportunity to raise awareness of the issues that men face. And you might be surprised about the facts, though probably less surprised by the causes. Across the world, many men find it hard to communicate their feelings. It’s often thought this stems from the way society perceives men as strong and any show of emotion is a sign of weakness. This is a dangerous ideology that’s built into little boys who all grow up to be men. This needs to change.
The day opens a conversation, one that needs to be had, one that doesn’t just benefit the men in this world, but the world itself. Standard Chartered commissioned us to produce a film for International Men’s Day 2019. A thought-provoking piece around what it mean to be a man in today’s world.
This film was produced to challenge male stereotypes and promote positive male role models to make a better world for all of us.