National Tourism Council

Where The Best Get Better


Picture the scene: dawn breaks across over desert sands as we set up at base camp at the Inland Sea. Neymar, Buffon, Di María, and Thiago Silva arrive at the Edge set – you can imagine our excitement… four footballing superstars!

We pinch ourselves – and then set to work with Grid to create a truly iconic TVC for Qatar’s National Tourism Authority.

What a day.

We open on a stunning vista, as these elite players utilise the desert to train, pushing themselves further than ever before. The camera follows as they run across the desert’s expanse, tackling dunes and conquering steep uphills..

Why? Well…

Where do you go when you’ve achieved everything – but want to keep pushing further?

Qatar, of course.

Premiered on CNN, ‘Where The Best Get Better’ is taking the internet by storm.


Where the best get better.

Qatar. Qurated For You.

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