Vodafone needed a lively, fun, entertaining film to show how the individual operating companies work together. To shoot this conventionally would have been cost-prohibitive and so – based on our User-Generated Content expertise – we came up with a concept that allowed anyone within Vodafone to participate. We created a script and storyboard, and sent out a pack of shots to all employees with instructions on how to get the best results. The response was phenomenal – we received over 3,000 video clips! – These were edited together over the course of three weeks to create the final film.
This film for Vodafone supports their global induction process and welcomes new recruits to the company. Their brief was to bring ‘The Vodafone Way’ (their global approach to business) to life and to include people across their global offices.