One of a series of 20 user generated films: 10 covering core roles where there is a real focus on recruitment and 10 Apprentice Stories. The latter aim to overcome misconceptions of BT and instead reach out to a new generation of BT employees to position the company as a one of the most exciting and innovative places to work.
CBRE wanted us to produce a powerful and engaging film would bring to life their values – RISE (Respect, Integrity, Service, Excellence) to everyone across EMEA. This film is made of footage form CBRE colleagues all over the world form UK – USA – Far East – Africa. Recording parts of the script on their smartphones. Edited in by us in the UK.
We made this to commemorate the retirement of British Council’s outgoing Chief Executive, Martin Davidson. We wrote a caption script, turned it into a PowerPoint, and a call went out around the world – the huge amount of contributions we received helped us to make a really special film to thank Martin for his service and what the Council had achieved during his time at the helm.
Allen & Overy partnered up with Amref Health Africa, funding charity projects focussing on sexual health and reproductive rights in remote parts of Northern Tanzania. The Edge produced a series of films charting the progress of the partnership and the projects in-country. At this midway point, a group of A&O people visited Tanzania to witness progress and kick off a pro-bono advocacy project with Amref. There was a competition to select an employee to go along with the team to film the trip, and we worked to upskill the winner and define what he should shoot. This film is the result.
McDonald’s have an annual award ceremony to identify and celebrate their top 75 managers in Europe. There is an event for the winners and their immediate teams and this film was created as the closer to the live event.
McDonald’s wanted to feature every one of the winners, but to film in 75 restaurants across 24 countries would have been too expensive. So our solution was to create a user-generated animation. We put together an illustrated pack clearly highlighting all of the elements that each contributor required, and then supported them closely through the process. The response from the winners was terrific and we have a final film with ALL of the winner’s participating in the film. We’ve included input from families, regional managers and restaurant teams to create an emotional celebration of what it means to be a Ray Kroc Winner.