A serious accident at work isn’t just limited to emotional distress and trauma – it can have serious financial implications, as families often lose their sole breadwinner and still have to meet costly hospital and care bills. The overriding objective of this film was to cut through a diverse, tough, cynical audience, and get them to wake up and make sure they behave in a safe, responsible way at all times by making them think of their own families and the devastating effect on them, should they become an accident statistic.
We’ve had a long-standing relationship with UK Power Networks, producing powerful health & safety films (as part of their ongoing campaign, ‘Stay Safe’) that show the consequences results of not following safety procedures.
Here we went with a creative approach that moved away from the direct consequences of not following safety regulations. Instead, we see the people who can get left behind, and ask a simple but powerful question to the audience: Who are you going to stay safe for?
Network Rail were looking for a suite of films to raise awareness of their key Lifesaving Rules.
Using an X-ray graphic style, we recreated situations based on real accidents suffered by Network Rail employees, showing the impact of various severe injuries suffered in working environments familiar to the audience.