One of a series of 20 user generated films: 10 covering core roles where there is a real focus on recruitment and 10 Apprentice Stories. The latter aim to overcome misconceptions of BT and instead reach out to a new generation of BT employees to position the company as a one of the most exciting and innovative places to work.
This film was part of a suite of productions for Tesco’s recent Annual Conference. It was aimed as a thank you to their people, celebrating how thoughtful and caring they are and to thank them for their hard work.
We invited a range of colleagues from across the business to a studio in London under the guise of interviewing them about customer service. We then gave them a letter written by customers and other members of staff recognising them for their hard work, initiative, and/ or kindness.