Lloyds Banking Group

Group IT – Our Agenda


A colleague engagement survey showed that there was an issue with engagement within IT. This film was produced to ensure colleagues understood what is happening, why and how they play a part in this.

The interviews were combined with elegant top-end graphics to reinforce each featured speaker’s words. This creative approach is highly distinctive and adds weight to what’s being said, as it requires the viewer to read as well as to listen.

The overall feeling is dynamic and high-tech; the visual style linking back not only to other relevant printed material, but also to the ‘C’s internal brand.

We made this film for LBG's Group IT to make the team's new direction clear to everyone, and to show how everyone in the team would be able to play a part.