At The Edge we’re incredibly proud to have produced QTA’s new ‘destination brand’ film, directed by Leonardo Dalessandri, which premiered at the World Travel Market in London recently.
Distinctly different and with a strong sense of artistry and cinematic musical immersion, Qatar’s first ever ‘destination brand’ film reveals to the discerning traveller the ”Essence of Qatar”, by capturing the country’s warmth of soul and spirit of vision.
QTA’s Chief Marketing & Promotions Officer, Mr Rashed Al Qurese, added, “The introduction of our destination brand is a major milestone in our on-going undertaking to establish Qatar amongst the world’s top premium destinations. The brand will unify and strengthen communications to stakeholders, tour operators, hoteliers and other related industries revealing Qatar to an international audience.It provides a strong, memorable and consistent visual identity that underscores and exemplifies that aspiration.”
The Qatar Tourism Authority (QTA) showcases the country’s unique cultural heritage and exhilarating tourist attractions exposing Qatar globally as a world-class hub with deep cultural roots.