Safety is incredibly important to Shell and they have made significant strides towards Goal Zero objectives. They needed a film to show to UI employees and UI leaders that explained what successful Safety Leadership looks like – the scale, the challenges, and the risks faced by Shell’s assets every day.
We used an effective, emotional approach to show a very human perspective on safety, and achieved this by placing Shell people from around the world at the heart of the film. These are people who are leading by example and who believe that keeping others safe is integral to how they do their jobs, creating a tone that would motivate others to examine their own behaviour, and feel empowered to do the right thing at all times.
'They needed a film to show to UI employees and UI leaders that explained what successful Safety Leadership looks like'