The film creates a magical world made of pop-out cardboard props to take the viewer on a seamless journey demonstrating the features and benefits of the TU Go app. We wanted to create something that’s eye-catching, distinctive and visually appealing for a very broad audience.
Through the use of voiceover to explain each of TU Go’s features in a succinct fashion, the visual treatment focused on the seamless connectivity that the TU Go app gives the user. The idea is based on one central character whose environment/situation changes around him through the use of cut out cardboard, representing different circumstances in which TU Go can be used.
The result was a short, upbeat film that feels fresh, captivating and inspirational.
A fun and inspirational film produced for Teléfonica to launch their TU GO app!